Go-to-market strategy, market access planning, and commercial advisory for healthtech companies entering Ireland, the UK, and European markets.
Identifying the right buyer, the right channel, and the right message. We help you build a go-to-market plan that reflects how healthcare actually buys, not how software companies assume it does.
Understanding procurement pathways in the HSE, NHS, and EU health systems. Navigating HIQA Digital Health Frameworks, NHS DTAC, and public sector tender processes.
Whether you're entering Ireland from abroad or expanding from Ireland into the UK or broader EU, understanding the regulatory, procurement, and commercial differences between each market.
Long procurement cycles, clinical governance requirements, procurement frameworks, and risk aversion make healthcare a uniquely challenging market to enter. Having worked inside HSE, HIQA, and the Department of Health, Clare understands both sides of the table and what actually moves procurement decisions forward.
Identifying who actually makes the decision whether it's clinical, technical, procurement, or executive
Framing outcomes in the language health system buyers respond to
Building the clinical evidence base that unlocks scale procurement
Clare is happy to take an initial call — no obligation, no generic sales process.
